Doritos Triangle Tracker
Doritos gamified the world and sent fans on a nationwide triangle treasure hunt where any triangle they see in the real world can unlock something epic.
Triangle Tracker is powered by Snap AR that detects any triangle in your environment and turns them into Doritos, with a chance to win prizes.
Build Details:
Ability to copy and paste within an AR Lens using the keyboard
Integration to OpenCV allowing Snap Camera to recognize triangle shapes
ML of partnership logos to unlock unique codes (Guess, Xbox, Vivid Seats)
Scan any triangle
We used machine learning to create an AR experience that could recognize any triangle in the real world — from a yield sign on the street to the Great Pyramid itself — and instantly bring the same interactive experience to life.
And I mean any triangle…
We brought the technology to life at brand events through custom on-site activations, leveraging the same AR platform to drive real-time engagement.
One standout moment: the experience even worked on the Luxor in Las Vegas during Super Bowl LV weekend.
Creators for education
We worked with creators to educate consumers on the program. Each creator gave a “how-to” and featured the AR execution.
Winner - Webby Awards 2024
Winner Idea - Andy Awards 2023
Winner - AICP 2023
2 Shortlists in Brand Experience & Activation - Cannes Lions 2023
1 Shortlists in Media - Cannes Lions 2023
1 Shortlists in Mobile - Cannes Lions 2023
Merit - One Show AR, VR, MR 2023
Merit - One Show Direct / Wildcard 2023
Merit - One Show Direct / Digital – Series 2023
Merit - One Show Non-traditional & Guerrilla Marketing 2023
Merit - One Show Extended Reality / AR / VR 2023