Cheetos Snap to Steal
The world’s first fully scannable Super Bowl commercial that gave consumers a chance to steal a bag of Cheetos directly from the spot.
As Cheetos looked to launch it’s Super Bowl campaign involving Ashton Kutcher and Shaggy centered around “cheeting” on your spouse by stealing a bag, we thought, what if we gave consumers the power to steal Cheetos from your ads by making every frame detectable? Just scan to enter and unlock your free bag.
Results:
50,000+ bags stolen on game day
Cheetos most searched brand of Super Bowl 54
21x higher play time with AR lens
2x Cannes Lions, 3x ADC, 1x Pencil
No pausing.
1440+ frames uploaded into a machine learning model that made the TVC detectable for the first time.
Scan. Enter. Win.
Educate with the camera.
National placement that walked consumers through a ‘how-to’ using video in AR that includes the user.
Steal from every ad.
We took this same idea and brought it to their OOH execution in Brooklyn.