Cheetos Snap to Steal
The world’s first fully scannable Super Bowl commercial that gave consumers a chance to steal a bag of Cheetos directly from the spot.
As Cheetos looked to launch it’s Super Bowl campaign involving Ashton Kutcher and Shaggy centered around “cheeting” on your spouse by stealing a bag, we thought, what if we gave consumers the power to steal Cheetos from your ads by making every frame detectable? Just scan to enter and unlock your free bag.
Results:
50,000+ bags stolen on game day
Cheetos most searched brand of Super Bowl 54
21x higher play time with AR lens
2x Cannes Lions, 3x ADC, 1x Pencil
No pausing
1440+ frames uploaded into a machine learning model that made the TVC detectable for the first time.
Scan. Enter. Win.
Educate with the camera
National placement that walked consumers through a ‘how-to’ using video in AR that includes the user.
Steal from every ad
We took this same idea and brought it to their OOH execution in Brooklyn which saw over 3k unlocks in 3 weeks.